🤯 0 to $1M in 12 Months

This is the Beehiiv story

How Tyler Denk and his team entered the boring newsletter industry and disrupted it forever..

How they went from 0 to $1M ARR in 12 months.

And then to $30M ARR in 4 years.. crazy growth

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Tyler Denk had 49 cents in his bank account before co-founding Beehiiv.

Four years later, the newsletter platform does $30M in annual revenue.

His playbook to get his first 100 customers:

He manually approved every single user and personally DM'd them on Twitter
Shipped one "tweetable" feature every week
Sent investor updates to 500 people… including everyone who passed on investing

No fancy growth hacks. Just doing the obvious things that nobody wants to do.

“Do things that don’t scale” like Paul Graham says..

Key Takeaways from the Beehiiv story…

✓Founder-market fit is your kill shot: Tyler's credibility from building Morning Brew's referral program (1M+ subscribers) made the pitch irresistible.
✓Talk to hundreds of customers before launch: Tyler spent a year DMing and connecting with newsletter creators on Twitter, understanding their exact pain points.
✓Turn your disadvantages into advantages: A high-friction manual approval process became a personal touchpoint - Tyler followed and DM'd every new user.
✓Ship one marketable feature every week: Work backwards from "what's the tweet?" to prioritize features that prevent churn, unblock growth, or generate hype.
✓Build in public and share investor updates widely: Transparent growth updates created FOMO, attracted investors, and raised their Series A in just one week.

Read the full story of Beehiiv (including growth tactics)

$0 to $1M in 12 Months - The Newsletter Platform Playbook - Beehiiv Case Study

How Tyler Denk and the Beehiiv team went from $0 to $1M revenue in 12 months. The complete playbook from the ex-Morning Brew growth lead.

superframeworks.com/case-study/beehiiv

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Here’s this week’s idea -

+ 200 ways to profit from AI

superframeworks.beehiiv.com/p/new-post-69c2

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That’s it for this week

See you on Monday

Cheers

Ayush 🙏

PS: I love you 5000 ❤️