🚀 $3.6M MRR Bootstrapping in a competitve market

Hey quick update:

I’m making a slight change to the newsletter.

Every week I get recommendations for some amazing new tools and apps on Twitter. I started including them in the Saturday email.

Some of you are enjoying them.

But I don’t think I do them justice by burying them at the bottom of this email. I think they can get a lot more exposure if they were at the top of the email.

OR..

If they had their own separate email altogether!

I like this idea a lot… it has the best of both worlds.

You get to discover fresh new products every week + makers get the full exposure on their new products.

Win Win!

So starting Monday I’m running a new experiment.. I’ll be sending you 3 new products in a short, crisp value packed emails every week.

Everything else remains the same.

Now you’ll get:

Let me know your thoughts.

This is an experiment, I’m happy to pivot based on feedback. My only goal is to make this newsletter as useful to you as possible.

Now, onto today’s deep dive into the email marketing tool - Kit (formerly ConvertKit)

This is one of the most inspiring charts you'll ever see.

The first 3 years of ConvertKit (now Kit) - January 2013 to January 2016

18 months into the project, Nathan Barry was stuck at $2000 MRR

But over the next 16 months he would skyrocket it to $128,000 MRR

And in 12 years he would take it to $3.6M MRR - January 2013 to February 2025

I don't think he realized back in August 2014, what he was about to achieve.

If you ever feel down and dejected, come back to this chart.

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Nathan was a designer and creator who was making a living selling e-books and doing client projects. He had no experience building a SaaS.

But he was getting excited about the idea of a predictable recurring revenue stream.

That’s when he decided to take on “The Web App Challenge” - build and grow a SaaS to $5K MRR in 6 months.

He documented the whole thing on his blog - This was back in 2012, much before building in public was a thing.

Setting an aggressive challenge like this can force you take action and move forward. Getting rid of perfection and doing only the most important aspects of a project.

Read the full story of ConverKit

And more…

I send 1 new business idea every week on Wednesday

1 idea, 1 screenshot, 1 line insight - in <100 words.

(only to highly engaged readers)

This week’s post -

New ideas are first sent to engaged readers only. Make sure you click around and/or reply to this email to receive them before anyone else next week.

That’s it for this week.

See you on Monday

Thanks

Ayush 🙏

PS: Lock in 👊