$20M ARR - solo founder SaaS

Is this thing working?

Couple of people told me they didn’t get my email last week.

I actually sent 2

There might be some issue with the algorithm.. anyways.. if you see this, please make sure to add it to your primary inbox. Otherwise you might accidentally get unsubscribed in a few weeks.

Now, onto today’s story - Systeme

Systeme is an all in one marketing tool doing $20M ARR.

• Non technical solo founder

• Built by 3 developers

• Serving hundreds of thousands of users

Breaks all conventional wisdom -

• Freemium pricing

• Hyper competitive market

• "All in one" product instead of a "niche"

This is there revenue chart -

It competes with -

• Funnel builders like ClickFunnels, Groovefunnels, Thrive cart etc.

• Email marketing platforms like Mailchimp, ConvertKit, Mailerlite etc.

• Course hosting platforms like Podia, Kajabi, Gumroad etc.

• Website builders like Wix, Divi, Elemento etc.

It really is “All in one” 🤯

Before we dive deep, quick word from Rundown -

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Systeme’s alternatives page is a work of beauty. Do take a look.

Conventional wisdom tells us that -

• Your product should NOT be a swiss army knife (doing everything) instead it should be a Catana sword (doing one thing very well)

• You should not compete on price in a crowded market.

• If you can’t make something work in a year, you should give up and move on to the next project.

Well Systeme’s founder Aurélien Amacker has turned every piece of conventional wisdom on it’s head.

Read the full story of Systeme -

• Starting up

• Best Growth Channel

• Winning in a “saturated market”

And more..

ICYMI -

• New SEO Validated Idea of the week

🤗 How can I help?

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We’re here to help 🫂

PS: Everything is possible when you’re doing THIS