Paperform is a simple form builder doing $5.4M ARR

  • Bootstrapped

  • Started as a side hustle

  • Husband and Wife founding team

This is how their revenue has grown over the years -

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How Paperform started

Dean and his wife Diony started working on Paperform in May 2016.

Building it as a side hustle along side his full time job.

The MVP was ready by August 2016, and he listed it on BetaList. That’s where they got 300 testers signing up and got a great response + feedback.

Initial Growth

After BetaList Paperform got the opportunity to get listed on the AppSumo marketplace.

That’s where they got their first 3000 paying customers from.

For the AppSumo deal, they had to offer their Pro subscription for a lifetime price of $39.

And the platform took 70% of commission for the sales.

Still, offering the deal made sense just because of the sheer reach of the platform.

Within a few weeks of launch, Paperform sold -

  • 2740 deals

  • $106,860 total sales

  • $32,058 revenue

The launch gave them initial momentum - sort of upfront capital to bootstrap the business.

Plus it also lead to word of mouth growth anh help spread awareness - which eventually led to a successful Product Hunt launch.

Dean and his wife Diony tried many more growth experiments including PR, partnerhsips, referrals and more.

Read their full story -

  • Pricing strategy

  • SEO growth

  • Top lessons

And more…

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That’s it for this week

See you on Monday

Cheers

Ayush 🙏

PS: THIS is the highest intelligence arbitrage opportunity in the history of the world

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