In partnership with
Ghost is simple blogging platform doing $8.8M ARR!
Simple blogging platform
Started with a Kickstarter campaign
Open source 🤯
This is their revenue chart -
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Spiky Point of View
“Ghost is being made for love, not for profit.”
👆 That’s a line from Ghost’s founder - John O’Nolan’s intro video for its Kickstarter campaign from back in 2013.
Not a platform that does everything in an average manner. Instead a platform that does 1 thing very well.
That’s how Ghost was started.
John had been designing and building sites on WordPress since 2005.
WordPress had started as a simple blogging platform for anyone to publish content. But within a few years it turned into a full-blown CMS platform.
By 2011-12 it was getting used more for marketing sites and brochures.
WP was no more focused on straightforward content publishing. (Its founder famously called WP the operating system of the web)
That frustrated John!
So on November 5th, 2012, John made a few mockups and published a blog post titled - WordPress is so much more than just a blogging platform.
This bit stands out -
That blog post was at the top of HackerNews and was discussed by almost every publication in the WordPress community.
Within a week it went viral and raked in 250,000 views.
In 3 months John was ready with a prototype.
30,000 people had signed up on the Ghost mailing list by then.
That’s when he launched the prototype on Kickstarter to raise funds for the project.
Read the full story of Ghost:
Stacking up against Substack
Growth strategies
Top Lessons
and more…
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In Case You Missed It -
I send 1 new business idea every week on Wednesday
1 idea, 1 screenshot, 1 line insight - in <100 words.
(only to highly engaged readers)
This week’s idea -
New ideas are first sent to engaged readers only. Make sure you click around and/or reply to this email to receive them before anyone else next week.
That’s it for this week.
See you on Monday
Thanks
Ayush 🙏
PS: THIS is crazy good!