Hey, this one’s personal 😄
I was featured on Starter Story last week. I shared everything I’ve learned growing Elephas from 0 to $150K ARR in 3 years..
I wrote a detailed deep dive on my lessons as well.
Let’s get into it -
This is the Reddit + SEO playbook.
We leveraged Reddit to get initial validation and reach around $3k MRR in 6 months. And then we used SEO for the next $10K MRR.
Top Lessons & Takeaways
Put more buy buttons on the internet. Stop hiding behind waitlists. Real learning only happens when someone decides to swipe their card or walk away.
Reddit first, SEO second. Reddit gives fast feedback and early traction. SEO builds sustainable, scalable traffic over time.
Target low competition keywords. New websites shouldn't chase high-volume terms. Find underserved queries with high intent.
Fail fast, fail often. Me and Kamban have 30+ failed projects between us. Get failure out of the way quickly.
Video demos beat text posts. Show your product working—don't just describe it. Show dont tell marketing
AI tools are research assistants. Use AI for outlines and scaffolding, but add your own insights to humanize content.
You can watch my Starter Story interview for the full case study:
Or read the full, in depth deep dive with the origin story and growth strategies -
I also wrote some reflections on X, if you have any questions feel free to reply here -
ICYMI
Every Wednesday, I send out 1 new SEO validated idea.
Here’s this week’s idea -
This is sent only to the engaged subscribers.
So to make sure you get it on time, pls share this post with a friend or reply to it with your thoughts.
thanks
That’s it for this week
See you on Monday
Cheers
Ayush 🙏
PS: a rant!