Paperform is a simple form builder doing $5.4M ARR
Bootstrapped
Started as a side hustle
Husband and Wife founding team
This is how their revenue has grown over the years -

How it started
Dean and his wife Diony started working on Paperform in May 2016.
Building it as a side hustle along side his full time job.
The MVP was ready by August 2016, and he listed it on BetaList. That’s where they got 300 testers signing up and got a great response + feedback.
Before we dive in, quick word from Morning Brew -
The gold standard of business news
Morning Brew is transforming the way working professionals consume business news.
They skip the jargon and lengthy stories, and instead serve up the news impacting your life and career with a hint of wit and humor. This way, you’ll actually enjoy reading the news—and the information sticks.
Best part? Morning Brew’s newsletter is completely free. Sign up in just 10 seconds and if you realize that you prefer long, dense, and boring business news—you can always go back to it.
Read the full story of Paperform -
Initial growth (0 to $32,058 in revenue)
Why they said no to Freemium
What is their best channel for long term growth
And more…
💡 SEO Validated Idea of the Week
keyword - “agency analytics alternative”

KD | 1 |
---|---|
Search Volume (US) | 450 |
Search Volume (Global) | 250 |
Traffic Potential | 1100 |
CPC | $11 |
Insight: Agency Analytics is an agency management software for marketing agencies. Its filled with too many features and integrations and feels bloated. Build a niche version of Agency Analytics with minimal features and focus on a single niche, like SEO Agencies, or PPC agencies, or Meta Ads agencies.
Request:
I’m seeking feedback on this new section - “SEO validated ideas of the week”
What do you think of it?
I’m planning to spin it out in a separate email of its own
1 email a week - with 1 screenshot + 1 line insight. Total reading time < 1 min
What do you think?
Please share your opinion -
And please feel free to share if you’re looking for ideas in a certain niche, or certain product type.
Just hit reply and let me know your opinion.
Thanks
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Quick Shoutout
Just wanted to give a quick shoutout to someone whose writing I’ve been learning a lot from, be it on LinkedIn or via his newsletter - Shashank from The Stupidpreneur Newsletter.
If you’re ignoring branding, you may be missing out.
AI is making everything faster—content, businesses, even scams. But the one thing it can't automate?
A brand that actually stands out.
If you're building something on the internet, the Stupidpreneur Newsletter will show you how to brand it right.
From the Vault -
3 random post from the Superframeworks archives -
🤗 How can I help?
Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire you, but the goal of the community is to help you take action and go to the next level in your journey.
So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us!
We’re here to help 🫂
PS: Quite Proud Today 🤩