$5.4M ARR - Simple Form Builder

In partnership with

Paperform is a simple form builder doing $5.4M ARR

• Bootstrapped

• Started as a side hustle

• Husband and Wife founding team

This is how their revenue has grown over the years -

How it started

Dean and his wife Diony started working on Paperform in May 2016.

Building it as a side hustle along side his full time job.

The MVP was ready by August 2016, and he listed it on BetaList. That’s where they got 300 testers signing up and got a great response + feedback.

Before we dive in, quick word from Morning Brew -

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Read the full story of Paperform -

• Initial growth (0 to $32,058 in revenue)

• Why they said no to Freemium

• What is their best channel for long term growth

And more…

💡 SEO Validated Idea of the Week

• keyword - “agency analytics alternative”

Insight: Agency Analytics is an agency management software for marketing agencies. Its filled with too many features and integrations and feels bloated. Build a niche version of Agency Analytics with minimal features and focus on a single niche, like SEO Agencies, or PPC agencies, or Meta Ads agencies.

Request:

I’m seeking feedback on this new section - “SEO validated ideas of the week”
What do you think of it?

I’m planning to spin it out in a separate email of its own

• 1 email a week - with 1 screenshot + 1 line insight. Total reading time < 1 min

What do you think?

Please share your opinion -

And please feel free to share if you’re looking for ideas in a certain niche, or certain product type.

Just hit reply and let me know your opinion.

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Quick Shoutout

Just wanted to give a quick shoutout to someone whose writing I’ve been learning a lot from, be it on LinkedIn or via his newsletter - Shashank from The Stupidpreneur Newsletter.

If you’re ignoring branding, you may be missing out.

AI is making everything faster—content, businesses, even scams. But the one thing it can't automate?

A brand that actually stands out.

If you're building something on the internet, the Stupidpreneur Newsletter will show you how to brand it right.

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From the Vault -

3 random post from the Superframeworks archives -

• 3 Harsh Truths about Marketing (that no one talks about)

• $13K MRR Simple Screenshot API

• 8 Best Micro SaaS Ideas for Solopreneurs to Start in 2025 (With REAL Examples)

🤗 How can I help?

Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire you, but the goal of the community is to help you take action and go to the next level in your journey.

So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us!

We’re here to help 🫂

PS: Quite Proud Today 🤩