2 quick updates before start -
First: I’m putting together a private mastermind group of focused indie hackers who are serious about going from 0 to $5K MRR.
Weekly calls focused on sharing what’s actually working, and giving honest feedback to each other. It will be 8-10 weeks, starts 15th September going into November.
If you have plans to maximise revenue during Black Friday this year, then this is the perfect group to join. Limited seats, only vetted members. (Last date: 14th September, or whenever seats get booked)
More details and apply here.
Second: I just launched my new SaaS - OutlierKit. Its like Ahrefs for YouTube.
Building this with 2 other very cool makers - Jose and Aditi. We even crossed $100 MRR last week.
Check out the launch tweet, and follow this crazy challenge we’ve taken → $100 to $1000 MRR in 90 days
Fuck it.. I'm locking in for 90 days 🚀
I'm taking OutlierKit from $100 -> $1000 MRR before November 30th, 2025
Its a race.
Here's my plan:
- Daily Reddit comments in niche communities
- Daily Twitter replies to niche influencers
- Launch platforms - big and small - once a— #Ayush 🙏 (#@ayushtweetshere)
5:27 AM • Sep 2, 2025
Ill share updates about this challenge with you every week on X as well as on email. This week’s update is linked towards the end of this email.
Now, onto today’s story - Aplano
Aplano is an employee time tracking app.
Helps businesses with -
Schedule shifts
Manage employee absences
Tracks "punched-in" time
Simple app doing $3M ARR
I know a dozen people who'll say - "I could build this in a weekend"
But will they?
And then will they market it?

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We often wait for a golden ticket idea to smack us in our heads.
While, the most profitable ideas are hiding in plane sight.
Aplano’s founder Tadeus Gregorian, got the idea for the product when working in a pharmacy -

Read the full story of Aplano -
Early growth
Long term traffic
Top Lessons
And more..
In Case You Missed It -
I send 1 new business idea every week on Wednesday
1 idea, 1 screenshot, 1 line insight - in <100 words.
(only to highly engaged readers)
This week’s post -
New ideas are first sent to engaged readers only. Make sure you click around and/or reply to this email to receive them before anyone else next week.
More Essays from the Superframeworks blog
If you’re a legit builder looking to learn and engage with a like minded community of indie hackers, join for free below -
That’s it for this week.
See you on Wednesday
Thanks
Ayush 🙏
PS: Don’t be a midwit







