Hey - sorry for being off schedule - Im reaching out today because I need your help.

My YouTube SaaS - OutlierKit is on Product Hunt today. I would really appreciate it if you can share an upvote and comment (takes 5 seconds)

Plus, instead of covering another startup, Im sharing the tactics and strategies that have worked for us in taking OutlierKit from 0 to $429 MRR in around 8 months.. (most of the came in the last 2 months)

If you’re starting from 0, this might help you.

To be honest, we had almost given up on the project 3 months ago..

  • 0 to $100 MRR took 180 days (almost gave up in the middle)

  • $100 to $200 MRR took 52 days

  • $200 to $300 MRR took 22 days

  • $300 to $400 MRR took 5 days 🤯

We have 1600+ users, out of which 27 are paying customers.

So our conversion rate is around 1.7% (Need to improve this)

Top traffic sources (in order):

  • Direct

  • Google

  • X

  • Reddit

  • ChatGPT

  • Perplexity

  • Claude

  • LinkedIn

X, Reddit and LI bring branded searches

Google and ChatGPT bring high intent traffic

You need both type of traffic to grow these days.

Some more stats in this tweet.

I’m building OutlierKit completely in public, so sharing everything - small or big every week.

This tweet has info about all the pricing pivots we have done so far.. after 3 failed strategies, our current credit system is finally working well -

I have a blog post on why I think this idea makes sense to build right now.. It may help you figure out what idea you can be building as well -

Apart from this, if you have any questions around any topics.. feel free to reach out either via email, X or LinkedIn.

I’d be happy to help, and Ill continue to share whatever I learn as we grow OutlierKit from here on in.

Cheers

Ayush 🙏

PS: here’s the Product Hunt link again

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