This is about Didomi.
Didomi builds the "Accept all cookies" popup you click past every day.
About 2% of global web traffic runs through its code. Billions of consents a month.
And that ignored little popup is now a $40–60M ARR business 🍪
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The Backstory - Didomi
Raphaël Boukris co-founded Didomi in Paris in 2017 with Romain Gauthier and Jawad Stouli. Raphaël runs revenue.
Privacy laws like GDPR made every big website ask visitors for consent. Get it wrong and you get fined.
Didomi sold the fix to big publishers like Bloomberg and Sky. Not small blogs.
The Growth Journey
First sale: early 2018.
$1M ARR in under 2 years.
July 2021: a €34M Series B at more than 10x ARR.
Then markets crashed in 2022.
Didomi still had plenty of cash. They cut the plan anyway — 20–50% growth a year, without burning much.
End of 2023: ~$10M ARR.
Acquisitions
But there was a problem. One product meant almost nothing to cross-sell.
So they asked customers which tools they loved. Then they went shopping.
April 2025: Marlin Equity takes a majority stake with €72M. The same day, Didomi buys Addingwell.
July 2025: Didomi buys Sourcepoint, a New York rival that had raised ~$48M.
Today: $40–60M ARR.
3,500 customers.
~200 people.
At least one customer paying millions a year.
From the popup everyone ignores to a company that 2% of the web runs through.
The Buy-the-Cross-Sell Playbook:
Pick a problem the law forces companies to solve
Sell enterprise with real salespeople — 20 stakeholders don't buy self-serve
Cut the plan the moment the market turns, not when the bank account forces you
Ask customers which tools they love, then buy the one that fits your buyer
Choose the investor for the next phase — PE for buying companies, not more VC
Read the full Didomi case study →
How they ran a roadshow after their lead investor had already made an offer
Why they paid a premium for a profitable startup under 3 years old
Why Sourcepoint's US and UK enterprise customers were the real prize
Why AI is going into their operations before their product
And more...
That’s it for today
See you next week
Ayush 🙏(building Voibe)
PS: I built something fun this week 😄