$80K/m solving 1 boring, unsexy problem

+ How to keep more of what you earn?

TheITIN is a simple, boring non sexy business that makes $80K per month.

  • By solving a painful problem

  • For a specific audience

  • In a narrow niche

They help non US founders setup entities in the US, and help obtain their Tax ID number EIN and ITIN.

Before we dive in, quick word from Collective -

Keep more of what you earn

Collective helps members keep more of what they earn — saving an average of $10,000 a year in taxes* — while taking countless hours of administrative work off their plates.

Your membership includes LLC and S Corp formation, payroll, monthly bookkeeping, quarterly tax estimates, annual business tax filing and more.

*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year

The Origin Story

Founder Ugur Yuruk doesn’t have a legal background. He started as an Amazon seller, trying to setup his Amazon FBA business from China, looking to sell in the US market.

That’s when he first learned about the challenges of non-US founders trying to build a business in the US.

Read the full story of ITIN -

In Case You Missed It -

I send 1 new business idea every week on Wednesday

1 idea, 1 screenshot, 1 line insight - in <100 words.

(only to highly engaged readers)

This week’s post -

New ideas are first sent to engaged readers only. Make sure you click around and/or reply to this email to receive them before anyone else next week.

Business Ideas Mastermind -

I hosted an amazing Business Ideas Mastermind session in my community last week.

One of the members posted a great summary on LinkedIn -

Last Thursday, I joined the Indie Masterminds session hosted by Ayush Chaturvedi on “Business Idea Generation.” | Sathyanand S ✍️

Last Thursday, I joined the Indie Masterminds session hosted by Ayush Chaturvedi on “Business Idea Generation.” No fluff. Just real, grounded strategies from founders who’ve been there—some already earning $5K to $50K MRR. We spoke about: - Why distribution > product quality in 2025 - What negative reviews can teach you (spoiler: everything) - How to mine marketplaces like Fiverr and Upwork for startup ideas - Why writing your sales copy first can save you 6 months of wasted building - And how “being embedded (entrepreneur) in a community” gives you an unfair advantage (h/t Arvid Kahl) But what really struck me was this: x The best business ideas don’t come from brainstorming. - They come from belonging—to a group, to a problem, to a customer. It reminded me to stop chasing originality. And start listening for pain points. I distilled my learnings from the session into a new essay. If you’re an aspiring (micro)SaaS builder hunting for your next idea, this might give you clarity. The essay drops tonight on my Substack. Sign up to get it right in your inbox. The link is in the comment below. PS: Thanks again Ayush Chaturvedi for curating such a rich, generous space. PSS: Thanks also to Vikash Kumar Prajapati, Vikra Vardhan, Ayush Garg, Raghu, Saiteja Challapalli for sharing their insights too.

If you wish to watch the whole recording, get the full transcript, summary and takeaways, and to join future such masterminds, make sure to join us here -

That’s it for this week.

See you on Wednesday

Ayush đź™Ź

PS: THIS is 1 definition of anxiety