🚀 $533K ARR - "Simple" Analytics tool

SimpleAnalytics is a privacy first analytics solution doing $533K ARR

And it has a very simple growth strategy -

Even in a competitive market, it doesn't have to be complicated 🤷‍♂️

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You can build a product that does everything for everyone. But then it will be a product that does nothing for no one.

The simplest way to make sure your product matters, and can stand out in a crowded market, is to make it for someone.

Someone very specific - 1 ideal user.

To make sure it’s for someone very specific, you have to introduce angles in your product based on what the ideal user cares about.

So SimpleAnalytics is an analytics solution.

But..

It’s for a user who cares about the privacy of their users, and simplicity of use.

2 angles - Privacy and Simplicity

As Adriaan (the founder) mentions here, the angles came from what he himself deeply cared about.

So you can definitely build something for yourself. But to grow, you just need to make sure that there are enough other people in the world who care about what you care about.

SimpleAnalytics has a simple SEO strategy.

Write content that solves problems for your ideal users.

I have done a detailed breakdown of Simple Analytics SEO strategy inside the Indie Masterminds community.

And here’s a brief version you can read on the blog -

Read the full story of Simple Analytics:

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That’s it for this week.

See you on Wednesday

Thanks

Ayush 🙏

PS: Happy Diwali 🪔