Paperform is a simple form builder doing $5.4M ARR
Bootstrapped
Started as a side hustle
Husband and Wife founding team
Their last available public revenue data -
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How Paperform started
Building it as a side hustle along side his full time job.
The MVP was ready by August 2016, and he listed it on BetaList. That’s where they got 300 testers signing up and got a great response + feedback.
Growth at Launch
After BetaList Paperform got the opportunity to get listed on the AppSumo marketplace.
That’s where they got their first 3000 paying customers from.
For the AppSumo deal, they had to offer their Pro subscription for a lifetime price of $39.
And the platform took 70% of commission for the sales.
Still, offering the deal made sense just because of the sheer reach of the platform.
Within a few weeks of launch, Paperform sold -
2740 deals
$106,860 total sales
$32,058 revenue
The launch gave them initial momentum - sort of upfront capital to bootstrap the business.
Plus it also lead to word of mouth growth anh help spread awareness - which eventually led to a successful Product Hunt launch.
Dean and his wife Diony tried many more growth experiments including PR, partnerhsips, referrals and more.
Read their full story -
Pricing strategy
SEO growth
Top lessons
And more…
That’s it for today
See you on Monday
Cheers,
Ayush 🙏
PS: Claude as Co-Founder Prompt!