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$3M ARR - Simple Form Builder

$3M ARR - Simple Form Builder

+ How to save $10K/yr in taxes

Ayush Chaturvedi
June 28, 2025

In partnership with

Tally is a simple form builder doing $260K MRR

Bootstrapped, and a small team of 8(4 full time + 4 part time). Operating in a highly competitive market (form builders)

Before we dive in, quick word from Collective -

Keep more of what you earn

Collective is the first all-in-one financial solution exclusively for solopreneurs. Members save an average of $10,000 a year by optimizing their taxes via an S Corp.*

Membership includes:

LLC and S Corp formation
Payroll
Monthly bookkeeping
Quarterly tax estimates
Annual business tax filing
Access to a team of experts

Enjoy peace of mind while maximizing your profits, and enjoy extra time to focus on growing your business.

Use code SPRINGFREE at checkout and get your first month free!

Get started

_{*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year}

What’s working for Tally ?

The Product -

Focus on doing one thing exceptionally well instead of being a "Swiss Army knife"
Maintain simplicity and polish over feature bloat
Build a document-like interface that feels natural to use

The Business -

Eliminated volume-based pricing completely
Offer unlimited forms and submissions for free
Single Pro plan at $29/month with premium features
3% of free users convert into paying customers

Product-Led Growth

Free tier drives growth through "Made with Tally" badges
Viral loop: each form creates exposure to new potential users
Focus on organic growth through product quality

Read the full deep dive into their origin story -

$150K MRR - Simple Form Builder

Practical Frameworks to help you build a solo business. Proven strategies for creators, indie hackers and solopreneurs.

superframeworks.com/blog/tally