📫 $33K MRR - Simple email forwarding service

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ImprovMx is a simple email forwarding service doing $33K MRR.

• Bootstrapped

• Built as a side project

• Grown to a small team of 5

And the founder still has a full time job on the side 🤯

I mean, the startup is his side project, he makes a ton more from his job ofc.

This is their revenue chart -

Before we dive in, quick word from Mindstream -

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What is ImprovMX ?

ImprovMx let’s you forward emails from one (or many) email address to another email address.

This is there feature set -

Antoine Minoux and his co-founder Cyril Nicodeme acquired ImprovMx back in 2017.

It had a few thousand users at the time, and even some organic traffic. But it made no money.

But it was a much simpler product and a bare bones website. Antoine and Cyril redesigned the product from scratch to include more complex features.

Although the product didn’t make money at the time, but because it was SO useful, it had great traffic and userbase.

And that helped them get their first 100 users in just a few weeks after the new launch.

As Antoine told me on Twitter, “it’s so much easier to monetize something when you already have a stream of traffic on your product”

Read the full story of ImprovMX -

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That’s it for this week.

See you on Wednesday

Thanks

Ayush 🙏

PS: I turned 37 yesterday, here’s what 127 people told me on Twitter when I asked for their best piece of life advice :)