First quick update - last week I had a goof up, a technical glitch because of which you might not have received this email.
Sorry for that, I have linked last week’s email at the bottom of this, please do check it out. Now, today’s story - ImprovMX
ImprovMx is a simple email forwarding service doing $33K MRR.
Bootstrapped
Built as a side project
Grown to a small team of 5
And the founder still has a full time job on the side 🤯
I mean, the startup is his side project, he makes a ton more from his job ofc. (or I think so)
This is their revenue chart -
TLDR;
Key Lessons
Acquisition can be smarter than building from scratch - they bought an existing product with proven demand and organic traffic, then monetized it successfully
Full-time dedication isn't mandatory - the founders built a $33K MRR business while keeping their day jobs, using strategies like 4-day work weeks to maintain balance
Patient growth beats rapid scaling - they focused on sustainable development over 6 years rather than chasing aggressive growth, proving lifestyle businesses can be highly profitable
Read the full case study -
(👆I keep this page updated with their latest revenue numbers and new insights from their journey)
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Last week’s email -
Superframeworks Resources
ICYMI - Check out these resources I send in the welcome email -
From the vault -
3 random post from the Superframeworks archives -
That’s it for today, see you next week.
best,
Ayush 🙏
PS: THIS is the only startup equation you need to understand