Pinboard is a stupidly simple bookmarking tool.
A solo project running for the last 16 years.
30,000+ users
$293K ARR
And 1 simple pricing plan - $22 per year.
That’s it!
This is Pinboard’s revenue over the years -
quick word from Viktor before we dive in -
One brand built 30+ landing pages through Viktor without a single developer.
Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.
That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.
5,700+ teams. 3,000+ integrations.
Pinboard went from $117K to $293K per year over 14 years.
Built by “1 dude in his underpants somewhere” as described by the Economist -
If there’s 1 SuperFramework that is behind Pinboard’s success, it’s Simplicity.
Everything about it is just simple.
From it’s landing page, to it’s pricing model, to it’s features and even it’s UX.
And that’s why people love it so much.
Ask a customer on HackerNews pointed out - “No feature creep, no bloat, no overthinking it”
Read the full story of Pinboard, bookmark for reading later and share with friends -
That’s it for today
See you next week
Cheers
Ayush
PS: First - you are a loser