Hey quick update… I missed last week because I was traveling.
I was hosting an in-person meetup of 47 of the best indie hackers from across India.. the Roach Mafia meetup.
Now, today’s topic - Postiz
Postiz is a social media scheduler — connect your accounts, schedule posts everywhere from one calendar.
Like Buffer, except the whole product is open source and free to self-host.
It just hit $145K MRR. Growing $1K per day. Built by one person.
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The Backstory - Postiz
Nevo David spent seven years as an engineer at Israeli startups.
Then he took a growth job at an open-source startup called Novu and drove its GitHub repo to 30,000 stars in two years.
That job taught him the lesson everything since is built on: open source isn't a business model. It's a distribution engine.
His first solo product, Gitroom, made money but the market was tiny. He killed it in six months.
Postiz was born
January 2024: he started building a social media scheduler. First growth channel — SEO. He spent $12K on content and got almost nothing back.
He killed that too.
September 2024: he open-sourced the whole product. 3K to 14K GitHub stars in three months. Revenue went from $700/month to $17K MRR — one person, zero ad budget.
Then came the wave.
The Wave
In early 2026, OpenClaw — the open-source AI agent — became the fastest-growing repo in history. Everyone watched. Nevo shipped.
An agent CLI. An MCP server. A skill on ClawHub. Programmatic landing pages for every agent use case. Postiz became the default answer to "how does my AI agent post to social media?"
Then a viral OpenClaw article name-dropped Postiz, and the funnel exploded.
March 2026: $21K MRR.
June: $118K.
July 2: $145K MRR — with $2M ARR days away.
From a failed SEO experiment to ~$2M ARR in 30 months. Still a team of one.
The Ride-the-Wave Playbook:
Treat your GitHub repo as your marketing engine — free self-hosters become paying cloud customers
Launch repeatedly, not once — time launch weeks across HN, Reddit and Dev.to to spike GitHub trending
Kill channels fast when the data says no — $12K into SEO, zero hesitation shutting it down
When a platform wave hits, reposition the product — don't just tweet about it
Build for the new customer nobody's serving yet — AI agents need tools too
Read the full Postiz case study →
The exact launch-week system that took the repo from 3K to 32K stars
How "selling to AI agents" 7x'd MRR in four months
Why the viral OpenClaw mention worked — and how Nevo engineered his way into it
The Novu → Gitroom → Postiz skill ladder every builder should steal
That’s it for today.
See you next week.
Best
Ayush 🙏(building Voibe)
PS: Build your own competitor monitoring system inside Hermes