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- $150K MRR | 400K Users | 4 Years - Simple Form Builder
$150K MRR | 400K Users | 4 Years - Simple Form Builder
+ I want to feature you
Ayush Chaturvedi
November 16, 2024
In partnership with
Hey what do you think of this? I’m trying out a new format from this week.
For the last 3+ years this newsletter has been a long form newsletter, with a focus on deep dive case studies.
But I want to experiment with a shorter format, especially in the email.
The case studies will still exist - but on the website. The emails will be short and sweet, with less than 1 minute read time.
I’ll focus on 1 or 2 core ideas, and the rest you can always read on the website.
Hope you like it.
Now, let’s get started with the story of Tally -
Tally is a simple form builder doing $150K MRR
Growth Timeline & Metrics
Date | MRR | Users | Key Milestone |
|---|---|---|---|
Sept 2020 | $0 | 0 | Initial Launch |
Mar 2021 | $1K | 3,000 | Product Hunt Launch |
Oct 2021 | $5K | 11,000 | First Year |
Jun 2022 | $20K | - | Rapid Growth Phase |
Sept 2023 | $75K | - | Tally 2.0 Launch |
Oct 2024 | $150K | 400,000 | Current Status |
What Worked ?
The Product -
Focus on doing one thing exceptionally well instead of being a "Swiss Army knife"
Maintain simplicity and polish over feature bloat
Build a document-like interface that feels natural to use
The Business -
Eliminated volume-based pricing completely
Offer unlimited forms and submissions for free
Single Pro plan at $29/month with premium features
3% of free users convert into paying customers
Product-Led Growth
Free tier drives growth through "Made with Tally" badges
Viral loop: each form creates exposure to new potential users
Focus on organic growth through product quality
Read the full case study -
(👆I keep this page updated with their latest revenue numbers and new insights from their journey)
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Want to be featured on this newsletter?
Stories like Tally are great, but I’m also looking to share more stories of small successes and early stage wins of bootstrapped founders, creators and indie hackers.
I believe they can be even more inspirational and insightful in our journey.
I’ve already got a few featured stories lined up in the next couple of weeks.
But if you also want to be featured on the superframeworks website, get a backlink for your project and get in front of ~3500 readers of this newsletter.