This is one of the most impressive revenue growth charts I’ve seen in a long time.
Look at the growth in 2023 🔥
From $23K in June to $76K in August.
And from $76K in August to $291K in December.
Crazy!
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This is the backend courses platform Boot Dev.
They did $1.3M in 2024 (their last known public revenue)
It’s a platform where students can learn backend development in a gamified manner, and become high skilled to get a job as a developer.
I asked their founder (Lane Wagner) on Twitter, what has been the secret of their recent success. He shared 3 channels -
Podcast and YouTube appearances
Sponsoring creators
Organic SEO
This checks out from their similarweb data as well.
Their top traffic channels are Direct, Search and Social -
And their social traffic is 90% YouTube.
This would be a mix of podcasts, youtube interviews + sponsoring creators -
The most fascinating thing is their SEO strategy.
Make sure you read the full story -
Boot Dev’s SEO strategy
Their value proposition
And their first 2 years (0 to $5K MRR)
That’s it for today
See you soon
Cheers
Ayush 🙏
PS: big milestone for OutlierKit 🙂