This is about Submagic
When David Zitoun and his co-founder launched Submagic in May 2023, they had zero customers, zero revenue, and zero outside funding.
Three months later, they hit $1M ARR.
And in 2 years they crossed $8M ARR
Submagic is an AI-powered video editing platform that turns raw footage into viral short-form content in three clicks.

Quick word from Attio before we dive deep -
Here’s how I use Attio to run my day.
Attio is the AI CRM with conversational AI built directly into your workspace. Every morning, Ask Attio handles my prep:
Surfaces insights from calls and conversations across my entire CRM
Update records and create tasks without manual entry
Answers questions about deals, accounts, and customer signals that used to take hours to find
All in seconds. No searching, no switching tabs, no manual updates.
Ready to scale faster?
Editing video is complex.
David Zitoun has been editing since he was 12 years old, has used everything from Sony Vegas to Premiere Pro, and still finds the process painful.
For the millions of small business owners and creators who realized in 2023 that they needed short-form video to grow, the barrier was even higher.
They lacked the skills, the time, and the patience to learn traditional editing tools.
Creators needed captions, hooks, trending music, and optimal clip selection, and they needed it done in minutes, not hours.

Key Growth Tactics
Product Hunt Launch - #2 Product of the day with 725 upvotes!
Affiliate marketing - 10,000+ affiliates generate roughly $1.6M of the $8M ARR, with the company paying out approximately $45,000 per month in commissions.
SEO Engine - Launching tons of Free Tools. Traffic spiked to 9 million monthly visitors at peak. But they also got a penalty from Google. (read the full story for more details)
Read the full story of Submagic -
Their SEO blunder
The $5M plateau and how they broke out of it
How they setup their affiliate program
And much more -
ICYMI
Every Wednesday, I send out 1 new SEO validated idea.
Here’s this week’s idea -
This is sent only to the engaged subscribers first (because ideas are for action takers!)
So to make sure you get it on time, pls share this post with a friend or reply to it with your thoughts.
thanks
That’s it for this week
See you on Monday
Cheers
Ayush 🙏
PS: New opportunity just opened up!

