🚀 0 to $40K MRR - Instatus

+ your guide to premium AI

Author

Ayush Chaturvedi
August 30, 2025

Instatus is a simple status page builder doing $40K MRR with 1000+ customers

  • Solo founder

  • Software engineer

  • Quit his 9-5 without already having a product.

Now he runs Instatus profitably.

Before we dive in, quick word from Shutterstock

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Instatus reached $40K MRR just this week, Ali’s tweet -

Early customers and growth

Ali got his initial customers after a successful Product Hunt launch. (559 Upvotes and Product of the Day)

After this he tried Google ads. Bidding on competitor brand keywords like Statuspage, Status.io, etc.

This ensured that the traffic he got was high intent and was already aware of the problem and possible solutions.

Gradually Instatus moved away from Goole ads to focus primarily on organic SEO traffic.

This is their SEO growth over the last 2 years -

They have clearly invested a lot in link building as well content creation.

(If you want to get started on your SEO journey, I have a course inside Indie Masterminds that covers everything you need to do in terms of SaaS SEO. )

Read the full story of Instatus -

  • Picking the right idea

  • Pricing

  • Positioning

And more…

Instatus - $40K MRR with a simple status page | Superframeworks

How Instatus grew to $40K MRR

superframeworks.com/blog/instatus

In Case You Missed It -

I send 1 new business idea every week on Wednesday

1 idea, 1 screenshot, 1 line insight - in <100 words.

(only to highly engaged readers)

This week’s post -

uptime monitor for [Blank]

+ AI pendant for you?

superframeworks.beehiiv.com/p/uptime-monitor-for-blank-28b0

New ideas are first sent to engaged readers only. Make sure you click around and/or reply to this email to receive them before anyone else next week.

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From 0 to $40K MRR: Simple Analytics' Bottom-of-Funnel SEO Playbook Revealed

Simple Analytics grew to $40K MRR using this 4-pillar SEO strategy. See exactly how they created 100+ money pages that convert visitors into customers.

superframeworks.com/blog/simple-analytics-bofu-seo-strategy

If you’re a legit builder looking to learn and engage with a like minded community of indie hackers, join for free below -

Indie Masterminds Community

A tight knit community for indie founders, creators and solopreneurs. 🚀 Build cool stuff 🤗 Connect with like minded friends 💪 Get feedback, accountability, and support

indiemasterminds.com

That’s it for this week.

See you on Wednesday

Thanks

Ayush 🙏

PS: Everyday is Saturday