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- 🚀 0 to $40K MRR - Instatus
🚀 0 to $40K MRR - Instatus
+ your guide to premium AI

Instatus is a simple status page builder doing $40K MRR with 1000+ customers
Solo founder
Software engineer
Quit his 9-5 without already having a product.
Now he runs Instatus profitably.

Before we dive in, quick word from Shutterstock
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Instatus reached $40K MRR just this week, Ali’s tweet -
Just reached $40k MRR and 1,000 customers 🥳🥳
— Ali Salah (@alisalahio)
12:02 PM • Aug 25, 2025
Early customers and growth
Ali got his initial customers after a successful Product Hunt launch. (559 Upvotes and Product of the Day)
After this he tried Google ads. Bidding on competitor brand keywords like Statuspage, Status.io, etc.
This ensured that the traffic he got was high intent and was already aware of the problem and possible solutions.
Gradually Instatus moved away from Goole ads to focus primarily on organic SEO traffic.
This is their SEO growth over the last 2 years -

They have clearly invested a lot in link building as well content creation.
(If you want to get started on your SEO journey, I have a course inside Indie Masterminds that covers everything you need to do in terms of SaaS SEO. )
Read the full story of Instatus -
Picking the right idea
Pricing
Positioning
And more…
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That’s it for this week.
See you on Wednesday
Thanks
Ayush 🙏
PS: Everyday is Saturday