This is about Tiiny Host.
Tiiny Host lets anyone drag and drop a file — HTML, PDF, ZIP — and get a live link in under 60 seconds.
No coding. No servers. No DNS headaches.
500,000+ users. $1M+ ARR. Fully bootstrapped.
Quick word from Taplio before we dive deep -
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The Backstory - Tiiny Host
Elston Baretto was a software engineer at JP Morgan. He planned to stay for six months.
Four years later, he was still there.
But on the side, he was building. In July 2019, he launched Tiiny Host — a dead-simple hosting tool for non-technical people. Three focused nights a week. Full weekends off.
For the first 12 months, he made $70 per month.
Most people would have quit. Elston had already failed before…rejected by YC in 2013, three startups that went nowhere between 2014 and 2018.
He kept going.
Slow Steady SEO Growth
The SEO seeds he'd been planting for months finally started ranking.
Signups jumped to 150 per day. Then he built PDF hosting.. a feature that took two days to code.
It ranked #1 on Google. Growth doubled overnight.
$600 MRR in March 2021.
$5K MRR by mid-2022.
$10K MRR in February 2023 — the month he quit JP Morgan.
$20K MRR by May 2024. Over 2,000 paying customers.
Today: $1M+ ARR. 20.6 million Google impressions per year. A TEDx talk. And zero dollars raised.
From a $70/month side project to a million-dollar business. In an industry everyone thought was solved.
The Patient Builder Playbook:
Plant SEO seeds early — they take 6+ months to rank, but compound forever
Watch what users hack together, then build the feature they're begging for (PDF hosting = 2 days to build, 10x growth)
Skip the landing page — let people use the product immediately, then charge for what they ask for
Spend 50% of your time marketing, not coding — "building with no users is procrastination"
Find your community — Elston credits Ramen Club for helping him reach $40K MRR
Survive year one — $70/month is not failure, it's the foundation
Read the full Tiiny Host case study →
The 2-day feature that became the #1 growth driver
How a content marketing partnership 2.5x'd revenue at $4K MRR
Why Tiiny Host had no password login at $10K MRR — and it didn't matter
The implicit virality trick baked into every hosted site
And more...
That’s it for today
See you on Monday
Cheers
Ayush 🙏
PS: Top 3 things to build right NOW!