Choppity is a simple AI video clip maker doing $15K MRR
Niche audience - not serving “everybody”
Focused on 1 problem
Small 2 person team
Love their tag line - “The AI edits for you. You maintain 100% flexibility.”
This is their revenue chart -
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Do 1 thing, do it very well
Choppity solves a narrow yet painful problem.
It helps podcasters edit and repurpose their interview based shows into social media clips.
It works for videos where people are talking -
Interviews
Speeches and Talks
Comedy videos
Webinar videos
Conference videos
Anyone who creates long form videos with people talking can create clips from the video for TikTok and Instagram reels.
And it does it very efficiently.
Read the full story of Choppity
“Jobs to be Done” framework and how you can find new ideas like Choppity
How they got their first customers
Choppity’s early growth strategies
And more…
That’s it for today
See you soon
Thanks
Ayush 🙏
PS: $10K marketing budget spend